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An optimized restaurant website with online ordering enables your customers to see your menu and place orders without having to leave your site, keeping those pesky transaction fees in your pocket (instead of going straight into the coffers of third-party platforms). Restaurant owners say that they save 35 percent per order through a direct ordering system — versus apps like DoorDash or Uber Eats, which take commissions of anywhere from 15 to 30 percent. This guide helps you through selecting a platform to taking your first order. No matter if you have a pizzeria, caf?, or catered and/or commissary model operation, discover how to start making money with online ordering without complexity of the technology. Understanding Restaurant Online Ordering Systems Your restaurant ordering system is the way your menu connects directly to customers from your own website, allowing them to peruse offerings, customize orders and pay online — with no phone call required and without third-party platforms. Orders are automatically processed by the system and sends customer confirmations and kitchen display systems. The guests who order written online visit our restaurants 67% more often than those who do not, illustrating the loyalty power of ordering direct. Advantages of Ordering Direct for Your Business You’ve saved by not having to pay commission fees that third-party delivery apps charge on every order you receive through them. Such platforms charge between 15-30% as commission. Saving 35% per order on direct ordering means more funds to invest in ingredients, staff or marketing. When orders are made from your site, you have complete control of customer information. This helps you to know the purchasing habit, send the promotion that are targeted and formulates relationships with your customers so they can buy again. Delivery marketplaces will not typically share customer information, meaning you are unable to contact regular customers who order through third-party apps. When your customers order from your restaurant website builder you are at peak brand consistency. Your menu up, exactly how you want it — photography style that plate beautifully and branding that makes a lasting impression between you and your competitors in the delivery apps. Types of Online Ordering Systems With an integrated websites platform, ordering is included as part of the package and can be used with no further integration or technical set-up needed. You enter your information, and we will handle payment processing, order management, and customer notifications as they come in. That works great for restaurants looking to focus on simplicity and quick time-to-market.